William DeCourcy

15 years in performance marketing. Lead gen, attribution, and what actually drives revenue.

3 Agents. 18 Hours a Week. $46,800 a Year.

Apr 28, 2026

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6 min read

3 Agents. 18 Hours a Week. $46,800 a Year.

McKinsey clocked AI adoption at 72% companywide but only 47% in marketing. The 3 agents that close the gap in 2 weeks, plus the audit that prevents a 340-lead routing disaster.

William DeCourcy

Your attribution model is agreeing with everything you do. That should worry you.

Apr 21, 2026

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5 min read

Your attribution model is agreeing with everything you do. That should worry you.

Only 54% of marketers are confident in their attribution numbers. Why that's been flat for 3 years, and the test that gets at causation.

William DeCourcy

58% of your team's week is spent on work about work. Here's what's eating it.

Apr 14, 2026

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8 min read

58% of your team's week is spent on work about work. Here's what's eating it.

Asana measured it across 9,615 knowledge workers. The tax most marketing ops teams never see, and the 30-minute audit that finds it.

William DeCourcy

10 hours a week. That's what your team is losing to tasks an agent could run.

Apr 7, 2026

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7 min read

10 hours a week. That's what your team is losing to tasks an agent could run.

DoubleVerify clocked 10 hours 12 minutes a week of manual marketing work per person. Why 40% of agentic AI projects still get canceled, and the rule that separates the ones that stick.

William DeCourcy