The first hire I planned, and never made

Aug 25, 2026

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4 min read

The first hire I planned, and never made

Why “I use AI for research” never shows up as saved time, the 3 properties that turn it into a standing job, and the check that decides whether it's an asset.

William DeCourcy
William DeCourcy
Half your list is costing you the other half

Aug 18, 2026

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4 min read

Half your list is costing you the other half

Why dormant subscribers quietly degrade inbox placement for your best readers, and the 3-segment build that fixes it in about an hour.

William DeCourcy
William DeCourcy
Your business went on autopilot in June. Here's the bill.

Aug 11, 2026

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4 min read

Your business went on autopilot in June. Here's the bill.

September works like a second January, and whatever shape your business is in on Labor Day is the shape it carries into the fourth quarter. Here's the 3-system reset to run before the calendar flips.

William DeCourcy
William DeCourcy
Your CAC went down. Your business got weaker.

Aug 4, 2026

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4 min read

Your CAC went down. Your business got weaker.

Customer acquisition cost is the easiest number in your business to move, and the easiest one to fool yourself with. Here are the 2 metrics that cover what it leaves out.

William DeCourcy
William DeCourcy
Thousands of notes go in. Maybe 10 come back out.

Jul 28, 2026

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3 min read

Thousands of notes go in. Maybe 10 come back out.

How to put a search agent on top of your notes and call recordings, the privacy line to draw before you connect anything, and the 5-question test that tells you when to trust it.

William DeCourcy
William DeCourcy
8 of your tools are guilt with a monthly invoice

Jul 21, 2026

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3 min read

8 of your tools are guilt with a monthly invoice

The 5-tool AI stack a one-person growth team actually runs, why the handoff between tools beats the tool count, and the 30-second test that finds the ones you can cancel.

William DeCourcy
William DeCourcy