Build Your First Lead-Gen Agent in an Afternoon

The afternoon build for a lead-gen agent that watches new leads, sorts hot from cold, and drafts the first reply before a busy human can get to it.

Your H1 Attribution Post-Mortem

The 90-Second Rule for Video Scripts

LTV Is the Only Metric That Matters

The $45 CPL channel that loses six figures a year, the 5-minute LTV calc that catches it, and the 3:1 ratio that separates real channels from vanity ones.

AI Creative Without the Slop

The 3 visual tells of AI slop, the blank-page versus blank-frame test, and the 3-hour ceiling that keeps AI in the draft pass instead of the delivery pass.

Newsletter Growth Without the Hacks

The 3 sources of organic newsletter growth, the box-placement fix that turns 0.3% conversion into 2.1%, and the 30-day playbook for the next 100 subscribers.